Authorized representative for sellers and brand owners

The Smart Representative enables you to swiftly enroll your products through our authorized representative service, conveniently online.

Designated European Authorized Representative

We serve as the liaison for EU market authorities and maintain accessibility to your Declaration of Conformity, allowing you to concentrate on your business priorities.

Effortless and speedy

Utilize your dedicated account to effortlessly oversee your products and certificates, achieving representation in mere minutes!

Contact Point

Utilizing FBAIMPORT provides you with a skilled point of contact for market authorities, facilitating seamless EU sales.

Trusted Certificate

The certificate provided by FBAIMPORT is a reliable and valid certificate. You can use it in your transactions.
Who needs an authorised representative?
In the event that you are a non-European company marketing products within the European Union, it is probable that you must engage an EU authorized representative. As of July 16, 2021, the Regulation (EU) 2019/1020 on market surveillance mandates that an economic operator assumes the requisite responsibilities.
What FBAIMPORT does?
By offering an online self-service compliance tool, we can swiftly begin serving as your European authorized representative within minutes. This presents a prompt and budget-friendly solution, empowering you to directly sell your products in the EU through online platforms or via a fulfillment service provider. Not only do we simplify the do-it-yourself process, but we also stand ready to assist with compliance or authority requirements if needed.

Non-EU e-commerce and businesses can utilize online software.

If your business is based outside of the European Union, you need to have an EU authorised representative (EAR) to verify that your products are legally CE marked and allowed to be sold within the EU.

Regulation (EU) 2019/1020 on market surveillance comes into force on July 16, 2021, and requires one of the following:

  • EU importer
  • authorised representative
  • fulfilment service provider

The Regulation makes it illegal to place certain manufactured goods on the EU market unless there is a responsible EU economic operator for them. Non-EU businesses that currently sell directly to European end-users, without an EU economic operator being involved, are obligated from July 16 to have one in order to continue their operations in Europe.

FBAIMPORT can help you meet the requirements of the new Market Surveillance Regulation today, no matter your location. Access the digital self-service tool to solve your authorised representative issues quickly.

What is our scope of service?

FBAIMPORT can act as an EU authorised representative for various product types, from simple personal protective equipment to electrical and electronic products to toys. Our authorised representative service applies to the following EU directives and regulations:

  • CPR – Regulation (EU) No 305/2011 on construction products
  • PPE – Regulation (EU) 2016/425 on personal protective equipment
  • NOISE – Directive 2000/14/EC on noise emission in the environment by equipment for use outdoors
  • BGF – Regulation (EU) 2016/426 on appliances burning gaseous fuels
  • TOY – Directive 2009/48/EC on the safety of toys
  • EcoDesign – Directive 2009/125/EC on ecodesign requirements for energy-related products
  • RoHS – Directive 2011/65/EU on the restriction of hazardous substances in electrical products
  • PYRO – Directive 2013/29/EU on pyrotechnic articles
  • RCPW – Directive 2013/53/EU on recreational craft and personal watercraft
  • SPV – Directive 2014/29/EU on simple pressure vessels
  • EMC – Directive 2014/30/EU regulating the electromagnetic compatibility of electrical products
  • NAWI – Directive 2014/31/EU on non-automatic weighing instruments
  • MID – Directive 2014/32/EU on measuring instruments
  • ATEX – Directive 2014/34/EU regulating equipment and protective systems for use in potentially explosive atmospheres
  • LVD – Directive 2014/35/EU on low-voltage equipment
  • RED – Directive 2014/53/EU on radio equipment
  • PED – Directive 2014/68/EU on pressure equipment

Do you need an EU authorised representative?

An EU authorised representative is mandatory for non-European e-commerce and other B2B or B2C businesses planning to sell products in the European Union. So, suppose you are an exporter or e-commerce seller of toys, electronics, or other products located outside the European Union. In that case, you need to have an EU authorised representative.

Producers from non-EU countries
Distributors and online traders
Importers into the European Union

How can we support you?

FBAIMPORT has the authority to act as an EU authorised representative for your products and carry out several legal obligations for you so that you can sell your products into the EU directly, online or via a fulfilment service provider.

We have developed a modern digital self-service compliance tool where you can generate certificates in minutes, check your products’ status and requirements, as well as storing and updating your Declaration of Conformity. And, if you need compliance or authority assistance, our team of experts is there for you.

Have a question? check these answers.

An EU authorised representative is any natural or legal entity located within the EU who has received a written mandate from a non-EU manufacturer to act on the manufacturer’s behalf regarding specific tasks.

If your business is located outside of the EU, you need to have an EU Authorised Representative (EAR) to trade your product(s) in the European Union either directly, online (e-commerce) or through a fulfilment service provider. The latter applies for all products that fall under the scope of the EU harmonisation legislation, such as: Electrical and electronic equipment Construction products Toys Radio equipment Pressure equipment

An EAR mandate represents a written document providing a detailed summary of all the tasks an authorised representative has to perform about a specific product. It also includes information about the manufacturer’s responsibilities, duties and rights, as well as information allowing the identification of the product it covers (for example, specific product name and model number).

The EU authorised representative does at least the following legislative tasks on your behalf: Ensures the availability of technical files and Declarations of Conformity Cooperates with the national market surveillance authorities on preventive and corrective actions to eliminate any risks posed by the product Delivers a copy of the EAR mandate to the national market authority upon request Some European (CE marking) directives and regulations (e.g. MDD 93/42/EEC and MDR 2017/745) specify additional obligations for the European authorised representative: Verifies that the CE marking symbol is correctly affixed to the product and its packaging Forwards to the manufacturer any request made by a competent market authority for product samples or access to the product Verifies compliance with specific registration and regulatory requirements

Coming into force in July 2021, the European Market Surveillance Regulation 2019/1020 focuses on market surveillance and conformity of products. It seeks to improve border controls, reduce the number of non-compliant goods in the internal market and establish equal competitive conditions for all businesses. The new Regulation applies to all goods subject to the EU harmonisation legislation unless the specific legislative act contains other market surveillance and enforcement provisions.

A fulfilment service provider is any person or legal entity offering at least two of the following services: warehousing, packaging, addressing and dispatching, without owning the goods involved. An exemption is made for postal and courier firms.


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